Brand Story
Golden Witch was founded by Emily Peters in 2022 with headquarters in a spare bedroom. What began as a daydream discussion with a dear friend quickly evolved into reality, beginning with an online store that ships specially curated products across the United States.
Golden Witch’s mission is to empower you to take up space and be who you are - even if that means you have to raise a little hell in the process. Our goal is to connect badass people with products that make them feel golden while paying homage to those who came before us.
Witches are people who transgress society's accepted boundaries. In color magic, gold represents prosperity, success, enlightenment, and power. Vibe with your inner witchy badass and play by your own rules because as Alice Hoffman wrote,
there's a little witch in all of us.